Carrying is a thing of the past. Now comes X.

Discover the revolutionary new bag that adapts flexibly to your everyday life – with style, comfort, and attitude – handmade in Italy. Designed in Zurich.

embrace freedom
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embrace freedom

Our Paru X-bags, style that moves with you.

What type are you?

Which is your Paru X-bag?

The passion

feminine & versatile
The great

striking & functional
Freedom

light & urban

“La Passione” – versatility in motion.

One bag. Three looks.

D I S C O V E R   N O W  

“Il Grande” – The first bag for men.

The beginning of a movement.

D I S C O V E R   N O W  

“La Libertà” - For her and him.

The bag that knows no limits.

D I S C O V E R   N O W  

Paru X-bags – design that thinks for itself.

Registered carrying system (X-System)

Close to the body, safe, flexible

Premium leather, handmade in Italy

Swiss Design – reduced & well thought out

The new way of living

Our story

Two women. A running gag. A revolution.

What began as a joke became a vision: Ruth and Patrizia developed a bag that finally fit—stylish, lightweight, and portable. Today, ParuRupa is a symbol of friendship, freedom, and design with attitude.

L E A R N   M O R E  

Made in Italy – for people who want more

Our bags are made in Italian workshops – from high-quality leather, handcrafted. Designed in Zurich.

D I S C O V E R   P R O D U C T I O N